Subject: RE: [Past email chain subject line] Email: Mrs. Jane Doe: I wanted to take a moment to follow up on the [Job Title] position I interviewed for on [date of interview], as well as our past conversations about the opportunity. Beloware the top ten realities from ourresearch. It can be awkward to schedule a conference call when you just want to see whether a collaborators trial is on schedule. We think youll be surprised. Most experts think Americas favorite pastime inspired the phrase. Many of our other clients in a similar role to yours swear by it.. Plus, it shows your dedication to their account. Example: Hey [stakeholder name]. Copyright QuotaPath 2023. Ask questions about their needs and current projects, Follow the prospects competitor companies on LinkedIn, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. The average businesspersons inbox sees more than 120 emails every day. to turn into an hours-long discussion. To break through this noise, youve got to be different. The benefits of using a Touching Base email subject line are twofold. A subject line like works well within an omni-channel approach that involves touchpoints across several channels rather than just sending through a high volume of email touchpoints. Have you noticed if your prospect has just shared a new article on LinkedIn? On top of that, it piques their interest by sharing that theres one more thing they left out. The other party may not be able to give an immediate answer, creating an awkward situation. Have you had a chance to look at the report I sent last week? 18. The lack of a call to action can stall the conversation rather than propel it forward the exact opposite of your intent. These nine ideas will help you take a different tack than the sales and marketing people competing for your prospects and customers attention. What to do about it:Try using check in instead. Related: Get sales follow-up email templates to use these subject lines with. The Don'ts. Aim for sincerity and be complimentary without gushing. Everyones become blas tothis one. Its easy to capitalize on this subject line if you just released a new whitepaper, invested in some exclusive industry research, or have a killer product that will solve a major pain point you know theyre facing. That's amazing information. Overuse! Using a question in your subject line is also a great way to get people to open your email. More on this later. Eventually, the touch base email is sent. Why bother trying to reach out to hundreds of prospects manually each week? Take a look at the template below to find out how to use a "touch base" email for both the recipient's and your benefit. An easy way to create a simple contact form is to use a pop-up box., These are very easy to add and can be placed at the top of your page or the bottom of your page as well. Created by Outlancers. 2. Why it works: Fear of missing out, or FOMO, is a very real phenomenon one that Urban Dictionary defines as, A state of mental or emotional strain caused by the fear of missing out. Spied a story that reminds you of a previous conversation? Example: Hey [client]. Hybrid work might be in your future. This is going to require knowledge of your prospects business, their specific problems, and your value proposition. What problem has nobody been able to solve for you? You dont want to be too pushy, but you cant risk falling off the radar, either. For example, in the body copy, you can test something along the lines of: Me too. Very few salespeople are this direct, so its a refreshing take on the selling through curiosity approach. Data shows that it is finally time to retire this off-putting subject line phrase: trying to connect. Why it works: For one, it shows this isnt the first time youve attempted to reach them. VoIP or Voice Over Internet Protocol (also called internet telephony) to give its full name, has been around for some time now. Innovate and scale faster with less crm busy work. For instance, it works best if you had previously invited them to something and they never responded, or if youre now inviting them to something in that email. Oh, and the bonus of using RingCentrals app is that you can have all three of these communication channelsmessaging, video, and phonein one convenient app: When reaching out to a prospect, customer, or project partner, its essential to compose messages that draw the readers attention and compel them to respond. If the prospect wont give you anything you will have to send what you think will resonate and do a good job following up! (It's believed to derive from baseball, where a player must touch four bases to score a run.) A touching base email subject will also help you make a good first impression. When being nice and inquisitive got you nowhere, 16. The conclusion is short and sweet and reiterates the main points of the message. They want to know theyre making the right choice and to do that, they have to cross a certain threshold of information. That could be the opening youve been anticipating. What to do:Stop sending general emails and do your research to personalize your email to a pain point your recipient has. . That way you come off less spammy. Again, notice here that you dont need to include a hard pitch or a request for a specific commitment. Save my name, email, and website in this browser for the next time I comment. If you really want to move the deal along, its time to stop being vague and start asking for something concrete. When it comes time for you to send a follow up email, it's key that you include a reason why you are reaching out. The subject line of an email can make or break a relationship between the sender and receiver. Keep yours this short to give your email a greater-than-50:50 chance of being opened. Personalization is easy in Mailshake with. Otherwise, youll find yourself needing to touch base a third time. Every sales and marketing channel comes with its own set of challenges, so as you experiment with the 16 follow-up email subject lines below, keep the following subject line best practices in mind: Subject lines that are overly sales-driven or come on too strong are off-putting and are easily ignored or marked as spam. Having a friendly, conversational tone that shows youre human, on the other hand, will seem genuine and be more likely to elicit a response. Think twice before following the common advice out there. Introduction using the recipient's name (e.g. Push that information to the bottom of your emails so that you can take full advantage of this area. To truly deliver on a subject line like that, though, youve got to follow through in the rest of the message. 3 steps to crafting a compelling touch base email. For years, sending a touching base email has been part of proper sales etiquette. These brief follow-up emails can work well in scenarios where there might not be a need for more extensive dialogue. The sweet spot is six to ten words, but less than five works well also. It is designed to make sure that this person knows what the employee's needs are and how the work is progressing in order to be able to help them if needed. A touching base email subject line will also be the first thing that people see. That subject line was particularly useful as a direct follow-up to leaving voicemails. Make sure youre top of mind by dropping a line to applaud their accomplishment and let them know youre paying attention. Then, usecatching up as asubject line to win more opens (and replies). First, it ensures that your email will be opened and read. Here's how building a workflow automation like this looks in Copper: You can also integrate your CRM with a calendar tool like Google Calendar, so youll get alerts reminding you about your tasks no matter where you are or which device youre using (in case you just so happen to not already have your CRM open). Customize plans with accelerators, bonuses, and more, by adjusting 9 variables. (The average open rate for any SL above 5 words is <50%.). It provides intrigue by highlighting some event that they might have forgotten about or brushed off. Published: April 13, 2018 Touching Base Email Subject Line "Are you struggling with [challenge]?" "Any luck with [goal]?" " [Mutual connection] said we should talk" "Some ideas on driving recurring revenue" "Hi [name], [question]?" " [Prospect's name] -- do you have 10 minutes for a conversation?" "Hoping to help with X" One way to grab the attention of your recipient is to mention a recent piece of content theyve published. Try sending something that your prospect would like to read: a new blog post, a white paper, the results of your companys research, or something else similarly valuable. It's just screaming, "I want to take from you!". 1) Keep it short and simple. A subject line like this gives your readers a . You dont have to be a stand-up comedian for this to work: This isnt an award-winning joke. Here are some tips on how to stay on top of the interests of your prospects. This creates the opportunity for you to meet them in person without forcing the matter. Reality #3: No, something of interest isnt one of the best email subject lines out there (its one of the worst). EXAMPLESof touch base emails & templates. Even a successful sales promotion can leave prospects in great spirits and primed to take on another venture. For every email you slap this subject line onto, the chances of your email ever getting replied to drops to one in ten. Join this sales email series boot camp to get tips delivered straight to your inbox. And like most of us, theyre receiving an avalanche of email each day that cant possibly all be read and responded to. One study showed an 18% response rate to the first email sent, 13% to the fourth sent, and an impressive 27% to the sixth email sent. On the brevity front, a subject line thats only two words will always stick out in their inbox amongst the run-on sentence subject lines of most marketing messages. With a CRM, you can create system-generated tasks that are automatically scheduled based on triggers you set. Hungry for more? Next time you want to check in with a prospect, try swapping out the overused touching base email with more substance. Weve found that [tip] tends to help. Emails that include the words Thank You in the subject line have seventeen percent higher open rates and reply rates. Want to write a touching base email subject An effective email subject line is key to getting your message read. This should be a short email with something you think the prospect will find useful or interesting. The demo has been given, but the timing was wrong. Feel free to read our article on building sequences . Write emails that get results. This proactive measure lets them know that your company has their best interests at heart, and gives you a better insight into the specific issues facing the players in their market. Reason to Reach out: The prospect just hired a new employee on their team. The touch-base email can send a strong message that you are invested in this process alongside your candidates and that you respect their time. It has that added bonus also of providing a local feel and personal touch to the email. After all, your subject is what recipients will see in their inbox first, so you want to make sure it grabs their attention and entices them to open your email. In this post, we'll look at what follows your cold emails or initial conversations when sending your "touching base" follow-up emails (yes, this impacts open rates and how many responses you get from potential clients) and nine ways to send a sales email that doesn't just say, "Let's touch base": So, before we go over what to say in your touch base emailswhen should your sales team send them? That last bit is crucial because, during the decision-making process, your prospects are always hungry for more. Your snippet can be anything from an intro that includes the recipients name, a thought-provoking question, or even just the first line of a story. Step 1 - Qualify interests before agreeing to get back in touch. You dont even have to have been to that restaurant before. In fact, one in four employees regards it as the most annoying office buzzword around.1 The expression doesnt stand out or convey anything particularly meaningful to those who read itmaking it far from ideal if you want your emails to be opened, read, and replied to. Want to stand out from the dozens of competing emails? Research reveals that sending recap emails later in the week decreases reply rates to 2 percent. If your prospect blogs or is active on social media, you can tactfully respond to something they post. As youre reading, watch for tips and tricks about how. What to do: Test follow-up with the bottom performers to see if your audience produces similar results. I thought you might find it just as interesting as I did. Are you still interested in this project? Look in an email Spam folder, and you'll likely notice a few similarities between the subject lines-including way! Have they forgotten about you? Why it works: To start, it stokes curiosity because it implies they know something about you, your company, or a competitor. Your prospect just sat through a call with you and will still be invested in the conversation. If you want to grab someones attention, you need to stand out. In fact, Touching base was found to fail 50% of the time. The prospect was too busy to engage and asked you to try again on Friday afternoon or In about 3 months. And it can help to build and maintain relationships over time. Id love to come by your office and drop off some champagne and see if we could make something work. Why it works: Research suggests that 92% of all salespeople give up after just four nos, but that 80% of prospects say no four times before saying yes. That doesnt mean you can get cocky after the fourth touch and assume the deal is done. This email subject will make people feel good about themselves, which is just what they need after a long day. progressing with their part of a shared project, these emails is that they tend to lack value, Reminding the recipient that youre waiting on a response or other promised communication, Checking in with a colleague, client, or acquaintance you havent spoken with recently, Asking for an opinion on an ongoing project, Saying hi and keeping the lines of communication open, even if there isnt something specific to discuss, Ask for a meeting on a specific day or within a specific time period (e.g., How does a meet-and-greet with Sally on Thursday sound?), Request a follow-up with a few suggestions for a product title, pricing structure, or other key detail. So how can you make sure that your subject line stands out? Are there any email Subject Lines that get open quickly? Touching base email subject lines "Touching Base About The Project" "Catching Up On Recent Developments" "Following Up On Our Last Conversation" "Just Checking In To See How Things Are Going" "Quick Update On The Project Status "Following Up On A Few Things" "Scheduling Time To Talk" "Checking In With An Update" "Requesting A Follow-Up Meeting" Last time we spoke, your contract with [your competitor] was due to end in three months. So, when a sender sets the expectation that there are next steps, it makes the recipient more likely to follow through with these next steps. And being boring is not going to help you schedule sales calls, engage prospects, or close deals. (no subject) sometimes this can actually work in your favor! By signing up, I agree to Coppers privacy policy & terms of service. Send automated and handwritten personalized thank you emails and notes to clients with this step-by-step guide on how to thank customers for their business. Almost any of the ideas in this list can be phrased as a question, and this is a great way to get a response from your prospect. (Authors note: this is a close cousin to Ill circle back around or Lets take this offline. Just say no to terrible office jargon.). Hope all is well lets connect for another chat about the X Project soon!Best,Graham, Hey Samantha,Im on the sixth hole at our favorite course, and I cant help thinking this would be the perfect place to hammer out the details about the QuotaPath agreement weve been discussing. People often enjoy candid behavior as its outside the norm and can be refreshing. Small business, SMB communication, SMB employee experience, SMB productivity. 1) Keep it short and simple. Reason to Reach out: The prospect has been interacting with you on LinkedIn and you think they might be interested. And being boring is not going to help you schedule sales calls, engage prospects, or close deals. An approach like this exudes confidence and can be especially useful as a follow-up email subject line. Its not. Its what email senders hope and dream for. To be clear, this subject line only works if your request is sincere, and youre likely to follow their direction or advice. So, if you're sending a subject line like "Adam's New Job" or "New Project Update," it's likely that a lot of people will open it and not get their emails read to them. That way you can do one of two things. Touch-base calls are the voice-based equivalents to touch-base emails. [Your company name] is hosting an educational event about [industry topic] at [location and date]. For example: "Hello, I'm making pancakes for dinner tonight and wanted to let you know." The benefits of using a Touching Base email subject line are twofold. The prospect expresses mild interest, but theres no budget until later in the year. Im happy to answer any questions you may have. You could also propose a meeting immediately following the webinar, or during a break at a conference, or whatever else works for you and your prospect. An email gives them time to consider your question, do any necessary info gathering, and then send an equally fast but measured response. Why it works:Honesty is attractive, and being candid can often elicit a response and start the conversation off on the right foot. You don't want something like "hey, just checking in, how are you?" Here's one option for requesting an update. Lets be real though: a lot of people like to sync their lives to Google Calendar regardless. Copyright 2023. Why it works: Its short, conversational, and to the point. It is better to send out 2 or 3 emails than it is to send out 50 emails that are all the same. Related: 113+ Best Confirmation Email Subject Line Ideas, Related: 113+ Best Email Subject Lines For Sales Ideas, Related: 109+ Best Spam Subject Lines Samples & Examples. The big problem with these emails is that they tend to lack value. Make sure that any commentary you offer is thoughtful. Were always looking for ways to communicate more clearly. A Positive Affirmation Touching base email subject can also be a simple positive affirmation. Oops! You slash your open rate to 50% at 5 words and drop it below that as you add more. "Let's touch base" is a vague an annoying buzzword as revealed by Glassdoor survey. By touching base in two ways, you are showing your continued commitment, flexibility, and availability. The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales email. A touching base email is an email sent by a supervisor to have a meeting. The trick here is to forward the link with a quick yet insightful comment. Check our schedule and sign up for our online events. When writing a touching base email, try to give the person you email something they need. Here are some of the best tips for creating attention-grabbing subject lines for sales emails and other business emails. Use them in combination with or to inspire your own creative ways to continue conversations. Great news! The trouble is that touching base is an overly-used piece of business jargon. Yesware will help you generate more sales right from your inbox. The system also includes conferencing, business SMS, and online fax functionality: They found that subject line especially useful as a direct follow-up to leaving voicemails with another short sentence about trying your line to show added commitment and persistence. As a result, an email . No one in the business world wants that. What to do about it: Take one minute to tailor your subject line to the value you provide in your email. Touching base emails are the best way to keep in touch with people in a professional setting. They can smell out automated emails thatrequire littleeffort and usecustom fields like {!First Name}. Experimenting with your subject lines is an absolute must. When used correctly, the Touching Base email subject line can be a powerful tool for driving open rates and conversions. couldnt resist sharing this article/video/etc. As your subject line word count goes up, your chances at an open go down. Even if it's a follow up email, use something like "Checking In," Or "Touching Base" to add a more professional touch. And heres the thing.. We know these emails are a great place to start, but aren't a silver bullet. It comes off more conversational as well almost as if its being sent by a friend or colleague. Not only that, but the word share here could create a subconscious feeling that they should reciprocate and reply. Build, distribute, and manage compensation plans, Automated, transparent commissions motivate reps, Reconcile and schedule commission payments, Centralized performance management saves hours. So if youre looking for a way to improve your email communication, consider using a touching base subject line next time you write an email. It may sound simple, but its often challenging to come up with something relevant on the fly.. They determine if the email will be opened or not. Split up your recipients into two batches; send one Subject Line A, and the other Subject Line B. Read more ideas! Bottom line: always have a reason for following up. Not only do they come off as wasteful and inconsiderate of the prospects time, they simply dont work. Do the opposite of what you normally would, and you might find the results surprising. Our best guess why: Emails with this subject line are typicallysent by strangers who assume that our time is worth theirs simply because they are interested, not because theyve shown usvalue or done anythingto find out who we are or what we need. A great way to add value to your prospects lives is to invite them to a local event or webinar where they can network with other players in their industry. However, when prospecting by email, the gatekeeper is often the prospect themselves. 6) Dont make a statement that can be interpreted as rude or unprofessional. To help your follow-up emails rise to the top, here are 16 follow-up email subject lines you can use to push past all the noise in the inbox and start more conversations. Try a one-word or four-word subject line to go against the grain. Are there any particular findings that jumped out at you? Clearly, your company knows theyve got a keeper.Youd mentioned September is when you start reviewing budgets for next fiscal year. Just make it clear that youre still around, paying attention, and happy to help. "Time to touch base" Using this email subject line for stale leads is a good option so you can set up another meeting call with them for a pulse check to see if they have selected one of your competitors or if they are still interested in what you are offering. Hello from Touching base email subject Lines. Customer service, support, and engagement, Free and unlimited video meetings and team messaging, Drive efficiency with all your work on one platform, Discover hundreds of apps that are vital for your business, Join our developer community and build custom workflows, 10 alternative touch base email examples, 3 non-email alternatives to touch base emails (that just might be more effective), cold calling software for small businesses, The growing popularity of VoIP and emerging trends in the market, 7 Gmail alternatives for reducing emails + getting more done, 15 top communication tools for small businesses, 7 alternatives to "just checking in" emails for more responses. Reason to Reach out: Its December and youve found a recently published article on an area that the prospect is interested in. Most people only scan their emails and if the subject line doesn't catch their attention, they will simply delete it without reading it. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. "Let's meet this week" They gave permission to circle back later, 5. However, for particularly tricky, difficult, or downright silent prospects, it can be exactly the kind of strategy that finally breaks through. I hope you found this blog helpful. The goal of your message is for the prospect to see value and reply or agree to a next step, depending on the scenario. How do you design the best sales compensation plan for your startup? If you can give them something, then they will be reminded of your existence. Let's review how to write a follow-up email after you wrap up an interview the email doesn't have to be long, but it should include the following items. Keep the subject line short, simple, and easy to remember so that it will get opened up by the person receiving it. Nevertheless, keeping the follow-up email subject casual can yield better email open rates, says this . 19. When I see an email with the subject line "catching up" or "touching base" I immediately categorize the email as somebody selfishly wanting something from me. Youve probably seen Touching Base Email Subject Lines lists before. It is a short, attention-grabbing phrase that tells the recipient what the email is about. Much more efficient than Hey, lets touch base.. Get straight to the point. And they can see the value in the proposed conversation. Because everyone says that. A subject line like this starts that conversation in a low-pressure way one that comes off casual, honest, and to the point. That shows persistence and an element of urgency. Lets touch base doesnt say anything. For instance, you can send your initial email, then call a couple days later, follow them on Twitter the following week, and try emailing again a few days after that. Learn how to provide better customer serviceand get more responses. See how Copper customers are driving success on our platform. This can be a positive affirmation, a recipe, or even just asking them how their day is going. Subject lines that imply same-day send times as meetings receive more opens and replies than reminders sent days before and meeting follow-upssent days after. If youd like to hear more, how about a call next Friday?. Even better, following through on an email subject line like this is very easy to do. What to do after a meeting: Use your notes and action items tosend a follow-up email within one hour after your meeting. You could write a subject line like, Up for a hike? or Thinking of you on the trail. These types of subjects show that youre thinking about the recipient and what they might enjoy, making them more likely to open your email. Instant activation, no credit card required. Youve drafted the perfect email, but are staring at a blank subject line not knowing what to write. It also works well as a tactic to re-engage prospects that may have gone cold. In baseball, runners and fielders both have to touch base to ensure theyre safe or effectively getting the opponent out. A simple, clear-cut recommendation about what youd like to talk about and when youd like to talk about it makes it easier for your contact to say yes or no. It is a simple way to show that you are paying attention and are interested in what others have to say. This will make the difference between standing out or being ignored. As a follow-up email subject line, "Next steps" achieved a 70.5% open rate and a 49.6% reply rate, according to Yesware. Your messages have to resonate from the get-go. Its always best to come to the conversation with new information or something else of value for your prospects. Similar to the powerful sales approach of assuming the sale, assuming the meeting can also catch the prospect off-guard. Created by Idealwrite.com. Drop the touching base, and focus instead on offering value. And it should be specific enough to pique the readers interest. Getting someone to laugheven a littlewill boost your chances of success. Simple, straight, and to the point. Your submission has been received! The Touching Base email subject line is a great way to make sure your emails are opened and read. This will help to narrow down what your email is about, making it easier for the reader to decide whether or not they should open it up. Get this free checklist to evaluate if if you're ready to retire email (and try something different). Its best to pair this subject line with some sort of provocative statement, useful content, or other resource the recipient might find valuable.
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